NIH – National Institute on Aging
The National Institutes of Health, through the NIA, annually produce a “Progress Report” disseminating the latest scientific information on Alzheimer’s disease. Intended to render information accessible to a lay audience of patients, caregivers and their families, we intentionally created a warm approachable report. Populated with images of everyday people alongside medical professionals, our goal was to soften the impact of the, sometimes intimidating science. The balance point is where real science meets real people.
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