Your brand is more than a logo. It’s the visuals, language and personality that you develop to share who you are with the world. With thought and care, your brand conveys what makes you unique—and credentials you as the go-to resource for your audience. This identity applies to every facet of your organization; every postcard, every banner…every single message—whether printed, posted or tweeted—is a reflection of you and your company. Your brand is your essence and your voice. But how do you determine what your voice should be?
When you work with Dever Designs, you begin a collaborative partnership. With your insight, we assess where you are and where you want to be, identifying key landmarks along the way. We devise and implement a brand development strategy that looks at the big picture and balances long-term goals with short-term needs. Branding can apply to your entire organization or to specific programs or campaigns that complement your existing identity. In either scenario, we help you find your voice and develop a design vocabulary to communicate your message.
Think of your brand’s design vocabulary as the vehicle that tells the story of your organization. Because that story is the backbone of your audience’s perception of you, the vocabulary needs to be molded and nurtured to keep your communications in line with your vision. By creating style guidelines that define and support your company’s vision and mission, we arm you with an invaluable tool to maintain and strengthen your identity. We can develop custom style manuals that clearly identify the critical elements of your brand while building in enough flexibility to accommodate the creativity of your team in application. This approach makes consistently implementing your brand identity easier for your team—enhancing buy-in and promoting adoption—and allows for future growth and expansion of your brand.
We understand that your organization is a living entity that evolves over time. Through a brand audit, we can assess whether it’s appropriate for your organization to refresh your existing identity or rebrand completely. What is the emotional investment in your brand? How have your company’s goals shifted? How has your audience changed, and what potential audiences remain untapped? By asking strategic questions, we can advise you on the best approach to address your new realities through branding. From logos and stationery to conference materials and websites, we’re invested in illuminating your message.