Reviewing the cover press proof
If you had to guess what the most collected item of trash along the world’s beaches and waterways was in 2015 was, what would you say?
Would your guess be bottle caps? Perhaps plastic bags?
It turns out that in 2015, through Ocean Conservancy’s International Coastal Cleanup, volunteers collected 2,127,565 cigarette butts.
For 30 years, Ocean Conservancy’s International Coastal Cleanup has engaged people to clean trash from beaches and waterways spanning the globe. In 2015 alone, more than 18 million pounds of trash was collected by nearly 800,000 volunteers as part of this effort.
Dever Designs was proud to help highlight the scale of the organization’s work in a visually engaging format as we partnered with Ocean Conservancy on their 2015 Ocean Trash Index.
To help illustrate their story and accomplishments in a compelling way, we first changed up the 8.5” x 11” report format to an 11” x 9” horizontal size, giving the report more of a coffee table book feel. We incorporated feature photos and quotes from volunteers to help tell the organization’s story, while designing powerful infographics to quantify the impact of the International Coastal Cleanup.
The first sheets, fresh off the press
Ocean Conservancy distributed the report on their website and in print to the cleanup coordinators around the world. The print copies were produced with crisp details and bright colors by our partners at Cavanaugh Press on their 40” 6-Color Heidelberg Speedmaster 102 press.
Working with organizations that make the world a better place is something that energizes us to do our best work. We were honored to help Ocean Conservancy highlight the 30th anniversary of its International Coastal Cleanup.
Click here to see the finished piece.
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