Adventist Family Ministries
This department of the Seventh-day Adventist Church sought a new brand to reflect the diverse range of families embodied among their international members. In close consultation with the client we defined that the love and nurture of family is the essence of a home. The logo was developed to reflect that idea with sensitivity to race, gender and culture. We implemented the brand across a broad range of materials and simultaneously developed a sub-brand, “Family to Family” for their first five-year initiative on families.
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