Like many organizations, the APA is evolving from a print-only annual report to a fully digital version. To aid in the transition, Dever Designs created a hybrid digital variant for wider circulation, which also allowed them to print a small quantity for onsite distribution at their annual convention. The digital version contained hyperlinks to additional enhanced content and videos. This set the stage for more responsive digital editions in the future, modifying members’ expectations for the coming years.
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