Brillhart Media
As a full service video production house serving commercial and nonprofit clients, this studio needed to carve out their niche in the marketplace. Known for their creative award winning videos and film work, the job was to capture the essence of the studio’s tagline We see more…. Building on the concept of a viewfinder as a metaphor for their unique perspective, we developed an identity featuring a camera’s eye cup as their logo. The definitive shape was then interpreted in their custom die-cut stationary set, and a series of unique direct mail pieces. These formed the cornerstone of their brand for future applications.
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