The DC Bar is the second largest unified Bar in the United States. The various standing committees working in conjunction with the Bar’s full-time staff do much of their policy and procedural work. As a result, at times the variety of materials produced bore little resemblance to one another. Dever Designs was enlisted to develop a brand to unify the diverse range of materials. After soliciting the input of a wide range of the Bar’s key stakeholders, we proposed a clean simple design to accommodate their needs. The results were a new logo accompanied by easy-to-follow graphic standards, which allowed for a flexible yet unified brand.
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