National School Supply & Equipment Association
NSSEA is the leading trade organization for the educational goods and services market. Their members represent businesses large and small, covering every aspect of the education environment. We worked with them to develop a membership recruitment drive and retention campaign, positioning NSSEA as an essential partner in building the marketplace and growing members’ business. With many member companies annually renewing with little prompting, we channeled the majority of the budget to recruitment. We did, however, create renewal notices and thank you notes to retain long-term members. With skillful design and print management we were able to gang print many pieces together for a substantial savings. The result was a cost-effective multi-contact campaign.
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