Society of American Florists
SAF is the trade association of the US floral industry. They proudly represent the full range of businesses in the floral trade. The ongoing challenge is to cultivate new members and respond to the unique needs of their market segments —retail florists, wholesalers, growers, and suppliers. We proposed a brand-expanding custom folder to serve as a common carrier for a series of niche-specific brochures. Each color-keyed individual brochure covered the member benefits unique to a particular market segment. This allowed for the membership campaign to be personalized in direct response to the specific needs of any potential member.
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