The National Conservation Leadership Institute (NCLI)
NCLI is a professional development initiative focused on growing and honing the leadership skills of the natural resource conservation community. Building on the success of the website and training materials we designed for them, NCLI asked us to create a distinctive direct mail piece for a critical fundraising campaign. We responded with a striking, multi-panel mailer featuring die-cut pull tabs that reveal an aspirational call-to-action on one side and highly anticipated survey results on the other. By applying customized, branded visuals to an existing structural template, we were able to provide this unique interactive experience without incurring the costs of mechanism and die development. This compact piece mails in a clear poly envelope, allowing the vibrant graphics to shine through—and stand out in crowded mail boxes.
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